2021 Super Bowl LIV
2020 was a pretty tense year to say the least. So, we leaned into the brand’s desire to connect people and found moments we can all laugh at — no matter how divided the country may seem.
M&M’S “Come Together”
#4 USA TODAY Super Bowl AdMeter
2019 Super Bowl LIIII
M&M’S wanted to launch a chocolate bar that over-indexed on females for the 2019 Super Bowl. The data told us to lean towards moms but our Super Bowl experience told us to appeal to everyone. So, here’s a moment we’re all familiar with even if you’re not a mom.
M&M’S “Bad Passengers”
#6 USA TODAY Super Bowl AdMeter
2018 Super Bowl LIII
Danny DeVito as the human version of Red is definitely the best casting I’ve ever done in my career.
M&M’S “Human”
#6 USA TODAY Super Bowl AdMeter
2013 Super Bowl XLVII
Turns out, there are actually quite a few things Red won’t do for love. Starring Glee’s Naya Rivera.
M&M’S “Love Ballad”
#12 USA TODAY Super Bowl AdMeter
2012 Super Bowl XLVI
This was Brown’s launch debut Super Bowl spot.
The internal debates we had about pixelating Red’s lower half when he ripped off his shell were insane. Luckily, the smarter heads prevailed.