Mtn Dew - Living Portraits

We shot, choreographed, and synchronized close to 100 different continuously looping GIF animations to create one cohesive scene that told the backstories of Hall of Fame Nascar driver, Dale Eardhart Jr, professional skateboarder, Paul Rodriguez Jr., and X-Games Gold Medal snowboarder, Danny Davis. These highly interactive pieces of art - that we turned into an integrated campaign - allowed fans to dive deeper into the lives of their favorite Mtn Dew athletes to see how they Do the Dew.