Mtn Dew - Kickstart the Night

We “kickstarted” Super Bowl XLIX by running this spot right before kickoff. We got a lot of Twitter love from the younger audience that night but most people over 50 were confused by the spot. It was not rated by AdMeter because it ran right before the game but it did kickstart one of the most successful new beverage launches at Pepsico in recent history.

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YouTube created a feature that allowed viewers to interact more within a video. We saw an opportunity to extend the craziness of this spot and give savvy viewers hidden gems of content. Casting for this project was pure insanity.

Behind the Scenes — Click below to watch how we made this craziness.