Entertainment Tonight Branded Content

For 6 years, Red, Yellow and the other characters had side jobs as entertainment reporters for the Emmy-winning show, Entertainment Tonight. With close to 100 integrations in the show, we worked alongside ET and wrote the scripts that allowed the M&M’S characters to interview celebrities and introduce exclusive clips from blockbuster movies and TV shows. They covered the Oscars, and the Grammys and even partied at Sundance.

Movie Partnerships

M&M’S and movies go hand in hand, which usually turns out bad for the characters. Over the years, we’ve done content for movie partnerships such as Star Wars, Pirates of the Caribbean, Shrek, Indiana Jones, Transformers, X-Men and The Guardians of the Galaxy. Below are some quick recaps of mixing the M&M’S characters with blockbuster movie properties.

There was that unfortunate time when Red told Darth Vadar he didn’t want to join the Dark Side, but Yellow quickly signed up.

And the time when Optimus Prime from Transformers helped Red and Yellow deliver M&M’S to a Walmart in Ohio.

There was also the time when Nightcrawler from X-Men wouldn’t share his M&M’S with Storm. And she got a little upset.

Oh, and the time Yellow found Rocket from Guardians of the Galaxy in a dumpster behind the movie theater.