Lowe’s - Need Help?

DIY is hard. Really hard. That’s why you need help. A lot of help. Instead of showing how simple and fast a DIY project can be (like the competitor), we showed those “real moments” during your DIY project. And the emotions that come with doing it on your own. Lowe’s is here when you need help.

March Madness Realtime Commercials

These spots launched during the NCAA March Madness Basketball Tournament and immediately, Twitter blew up with fans comparing their brackets falling apart like these home improvement moments. We quickly re-edited these spots to lean into the social conversation around the tournament and ran them on TV and stayed active on Twitter with fans.