Build Your Confidence

The “Need Help?” campaign was so successful for the brand’s NCAA March Madness Basketball Tournament sponsorship, we followed it up with this campaign aimed at men. We wanted to show that with a little confidence and guidance from Lowe’s, any DIY project is possible. Heck, that confidence from Lowe’s may even give you the courage to try some other ideas you may have.

There was quite a demand for glow-in-the-dark cat hats on Twitter after the spots ran. We responded by quickly making over a thousand glow-in-the-dark cat hats in 2 weeks. And an infomercial on how to get your very own.