Humana - Start with Healthy

Humana is a supplemental healthcare company for people over 64 years old. They provide Medicare Advantage plans, products, and services designed to encourage personal wellness for older Americans. Because they deal with government-funded Medicare, there are a lot of restrictions around what they can advertise, so the brand wanted to focus on helping Boomers continue to thrive as they embark on their next chapter in life. Our insight for this consumer: Everyone has a reason to get healthy. We challenged Americans over 65 to find their “why” for getting healthy.