The Only Diet with Dew In It

Mtn Dew wanted to convince men in “America’s Heartland” that drinking Diet Dew was just as badass as drinking regular Dew. So we put Dale Earnhardt, Jr in the spot and sales went up. As did the sales of the “Dale Calls.”

Of course, after the spot ran, Twitter went crazy looking to get their own Dale Call.
Took us a while to get the engine sound right, but we finally got ‘em made.
You’ll have to go on eBay to get one now or you can buy mine for $5000.