AT&T - Rollover Calls

Remember when rollover minutes were a big thing? AT&T was the first cellular provider to let you carry your unused minutes into the next month. We highlighted that benefit by showing unexpected phone calls that might need to dip into your rollover minutes.

Cingular + AT&T Merger

Cingular and AT&T Wireless merged in 2004 to create one of the biggest wireless companies in the U.S. — resulting in a coverage plan larger than any other cellular provider at the time. My partner and I created the “5 Bar” campaign that introduced the merger and reinforce their superior coverage.